Wellen

Photos

Yvette Hammond 

Story

Mischa Armada 

Inspired by the love and lifestyle of surfing and beach culture, Wellen has become a driving force in fashion-forward apparel and high performance surfboards, bestowing onto consumers a lifestyle, not a brand. Established in 2007 by Matthew Jung, chief executive officer and avid surfer, Wellen is setting the pace for a new generation of surf products with its innovative and avant-garde designs, not only complementing, but creating trends. Wellen has expanded from its strong following in Los Angeles to major coastal communities throughout Southern California. Wellen is also set to launch internationally in Japan and Europe by 2010. Wellen continues to make its impact as a leading resource as one of the most highly sought after products, not re-branding what surfing is, but evolving it. If you would like to read more about Wellen download our second issue HERE.